Mediametrie has just issued a press release on the development of audience measurement from January 2024, taking into account the new consumption modes.

Audience measurement for all French people, on all screens and in all locations

Television viewing patterns have been going digital for several years now. Internet screens (computers, smartphones, tablets, etc.) have taken over households. 

To reflect these changes, Médiamétrie will adapt its measurement methods in 2024 : 

• In January 2024, Mediametrie will release an extended TV measurement to include into the planning usage all screens all locations and all devices. 

• Mediametrie’s Chief Marketing and Client Officer, Julien Rosavallon, also announced on the stage of ASI 2023 that in June 2024, Mediametrie will also release a TV+CTV Cross Media and Ad Measurement platforms with Broadcasters (discussions are underway with key players). 

• In Q3 2024, Mediametrie will deliver Video Platforms audience for YouTube, Netflix Disney+, Prime Video, etc, using new technologies from its partner Nielsen. These platforms will finally be measured by an external third party using the same indicators as the TV channels.

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