Watermarking for audience measurement
Once the audiences measured, advertisers must get precise metrics regarding their ads, in order to make accurate choices. Watermarking the ads offers a route to acquiring accurate audience measurements, unveiling pertinent and profitable advertising channels.
Videomenthe can help brands and agencies thanks to its partnership with Kantar Media, a major player in watermarking technologies for audience measurement.
The Kantar Media technologies capture viewership across screens with remarkable granularity, offering a tag-agnostic approach to track all forms of online content and advertising
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Utilizing our web-based platform, Eolementhe, you can effortlessly watermark various content types and access precise audience measurements.