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[Press release] NRJ Audio chooses Eolementhe© to optimise its audience measurement with Kantar Media technology
Montpellier, France – 20/02/2024 – NRJ Audio uses Videomenthe's Eolementhe© solution to watermark its content with Kantar Media's audience measurement technologies.
The NRJ group holds a leading position in radio with its four national networks: NRJ, Nostalgie, Chérie FM and Rire & Chansons. The radio division offers content broadcast on 6 websites, 230 digital radio stations, 7 mobile applications and a replay and VOD platform!
At the end of 2023, NRJ's radio division was looking for a high-performance solution to add audience measurement watermarking to its videos. Kantar Média's SNAP technology had already been selected, so all that remained was to find a solution that would enable the watermarking to be applied!
"We needed a simple, automated solution that could be integrated into our existing workflow, to watermark short 10-minute videos for the web. In addition to the functional requirements, we also needed to keep the budget under control. Eolementhe© meets these criteria perfectly, while facilitating this watermarking operation, which is all too often complex",
explains Christophe Lenoble, Deputy Technical Director & Head of the NRJ AUDIO Digital Division.
précise Muriel Le Bellac, présidente de Videomenthe
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Eolementhe©, the Saas collaborative platform, offers several features to facilitate the processing and delivery of media files: transcoding, quality control, Kantar Media watermarking, loudness, insertion of metadata, multilingual subtitling, etc, all via the same very user-friendly interface. The service also offers considerable financial flexibility, including PAYG business models.
Videomenthe worked with NRJ Digital Division teams to create two types of workflows with automatic ingest and outgest via API:
- a detection workflow, to validate that a video already watermarked by Kantar Media technology is compliant,
- a watermarking workflow, which is as simple as a few clicks.
Thanks to Eolementhe©, NRJ has watermarked files for audience measurement that are compliant and ready to broadcast, in complete security.
“We're delighted to be working with NRJ on these issues! With the multiplication of screens and content distribution channels,
audience measurement is the sinews of war! Our privileged partnership with Kantar Media makes it very easy for media, advertisers and advertising agencies to tattoo their media with Eolementhe©.
Thanks to its simple, fluid workflows, Eolementhe© is a real asset for monetising content more quickly and efficiently,"
concludes Muriel Le Bellac, President of Videomenthe.
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About Kantar Media
Kantar Media is a global leader in media research. This includes audience measurement, consumer profiling and targeting with TGI, and in-depth advertising intelligence. Our versatility, scale, technology and expertise enable our teams to understand the changing media landscape and drive growth for our clients.
About Videomenthe
Videomenthe is a French software publisher and distributor specializing in media file workflow solutions, including the transfer of IP-based files, transcoding farms, quality control and audio loudness, subtitling, watermarking, etc. Videomenthe offers professional services based on these solutions and now incorporates them within Eolementhe© and VideomentheCloud.