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Acronyms in the world of professional video, IT & ads (part 2)
8 december 2023
In the ever-evolving landscapes of video, information technology (IT), and advertising, acronyms abound, forming a unique language that industry professionals navigate daily. Understanding these acronyms is crucial for effective communication and success in these fields.
In a first article, we went through several common acronyms used in professional video, like VOD, SVOD, EST, CW, etc. In this one, we will delve into the meanings and significance of acronyms such as DRM, CDN, ISP, FMV, FAST, CTV, SSP, and MVPD.
SED UT TUM
DRM (Digital Rights Management)
Digital Rights Management, or DRM, is a critical aspect of the video and content distribution industry.
DRM encompasses technologies and strategies designed to protect digital content from unauthorized access, copying, and distribution.
It ensures that content creators and distributors maintain control over their intellectual property, safeguarding against piracy and unauthorized use.
CDN (Content Delivery Network)
A Content Delivery Network, or CDN, is a system of distributed servers strategically located to deliver web content, including video, to users based on their geographical location. CDNs enhance the speed and reliability of content delivery by reducing latency and distributing the load across multiple servers. This is particularly important for streaming services and websites with global audiences.
ISP (Internet Service Provider
The backbone of our internet connectivity, an Internet Service Provider, or ISP, is a company that provides users with access to the internet. ISPs offer various connection types, such as broadband, DSL, or fiber optics, enabling users to connect to the internet and access content seamlessly.
FMV (Full Motion Video)
Full Motion Video, or FMV, refers to video content that plays at a high frame rate, providing a more immersive and dynamic viewing experience. In the gaming industry, FMV is often used to integrate cinematic sequences into interactive gameplay, blurring the lines between traditional video and gaming content.
FAST (Free Ad-Supported Streaming TV)
FAST, or Free Ad-Supported Streaming TV, represents a growing trend in the streaming industry. These platforms offer users free access to content by incorporating advertisements into their streaming services. FAST services are an alternative to subscription-based models, making quality content accessible to a broader audience.
CTV (Connected TV)
Connected TV, or CTV, refers to televisions that can connect to the internet and access online content. Smart TVs are a common example of CTVs, allowing users to stream content from various online platforms directly on their television screens.
SSP (Supply-side Platform)
In the digital advertising ecosystem, a Supply-side Platform, or SSP, is a technology platform that enables publishers to manage and optimize the sale of their digital ad inventory. SSPs facilitate the automated selling of ad impressions to advertisers through real-time auctions, maximizing revenue for publishers.
MVPD (Multiple Video Programming Distributor)
A Multiple Video Programming Distributor, or MVPD, is a service provider that delivers multiple television channels to subscribers. This term encompasses traditional cable and satellite providers, as well as newer digital platforms that offer bundled video programming services.
Conclusion
As the video, IT, and advertising industries continue to evolve, staying informed about the latest technologies and trends is essential. Acronyms play a vital role in this landscape, serving as shorthand for complex concepts and technologies. That was just a sample! We'll bring you more in a third and last part!